What I’m building now.
Three companies across wellness, technology and genetics.
Three companies. Different categories. One way of thinking.
I start with the person, the behaviour or the operational friction — then build outward from the product, experience and commercial model. The category changes; the instinct does not.
Founder · Phase 3 Hydration Ltd
UK-first launch
A premium hydration brand shaped by formulation, flavour and behaviour.
Built around Ritual Pairing Hydration — the ritual belongs to the customer. GLO₂ pairs with moments people already value; it never owns them.
Trayside
Technology being built around the operational realities of dental practices.
Focused on better follow-through, clearer accountability and practical support for obligations that can otherwise fall between the cracks.
Visit trayside.com →
PHENIA
Consumer genetics built around discovery rather than search — bringing accessible DNA insights into the places where people are already thinking about their body, health and performance.
Designed to make selected genetic information easier to access and understand, while treating DNA as context rather than destiny.
Visit phenia.co →