Technology as leverage
Use AI and intelligence to amplify the product without eliminating the underlying need.
Founder · Entrepreneur
Building what comes next.
Wellness · Technology · Genetics
I’ve spent more than a decade building products, brands and businesses. Today I’m focused on three companies—each in a different category, all built around real-world needs, strong product thinking and practical technology.
Vancouver, BC · UK-focused
Current operating focus
ProductFormulation through experience
TechnologyPractical leverage, not novelty
CommercialisationBuilt for real-world adoption
Currently Building
Three companies. Different categories. One way of thinking.
I start with the person, the behaviour or the operational friction — then build outward from the product, experience and commercial model. The category changes; the instinct does not.
Featured venture · Consumer hydration
Founder · Phase 3 Hydration Ltd
UK-first launch
GLO₂Visit glo2.co.uk →
A premium hydration brand shaped by formulation, flavour and behaviour.
Built around Ritual Pairing Hydration — the ritual belongs to the customer. GLO₂ pairs with moments people already value; it never owns them.
Start with the momentCoffee, travel, training, recovery, work and wellness.
Build from behaviourUnderstand when and why someone reaches for the product before deciding how it should feel.
Keep the ritual theirsGLO₂ pairs with moments people already value.
Trayside
Co-Founder · Trayside Technologies Inc.
Technology being built around the operational realities of dental practices.
Focused on better follow-through, clearer accountability and practical support for obligations that can otherwise fall between the cracks.
Visit trayside.com →
PHENIA
Founder · PHENIA Genetics Ltd · In Development
Consumer genetics built around discovery rather than search — bringing accessible DNA insights into the places where people are already thinking about their body, health and performance.
Designed to make selected genetic information easier to access and understand, while treating DNA as context rather than destiny.
Visit phenia.co →What I’m Building Toward
Companies with lasting relevance that grow stronger as technology advances.
Health, wellness and longevity are areas I care deeply about personally. I’ve experienced firsthand how much better life can feel when you take your health seriously, and that has changed the way I think about the products and companies I want to build.
I’m constantly learning, testing ideas and looking for better ways to improve health, performance, recovery and quality of life. That perspective increasingly shapes the opportunities I pursue and the work I choose to put into the world.
The goal is to build companies with lasting relevance—companies that grow stronger as technology advances while staying grounded in enduring human needs.
Purpose with discipline
Positive impact matters, but the product, economics and customer experience still have to work.
Durability before novelty
Build around physical, human and clinical needs that remain relevant as technology changes.
Why I Build
I build because I want to create something meaningful. Knowing it has genuinely helped someone is the most gratifying part of the work.
I’m drawn to businesses that create a meaningful improvement in someone’s life — sometimes large, sometimes very small.
It might be helping someone become more intentional about their health, understand themselves better, make a complicated job easier, reduce friction in their day, or simply enjoy a moment a little more.
That’s the common thread in everything I build.
I like solving real problems, creating things people genuinely use, and knowing that the work ultimately made someone’s day, business or life better in some way.
Success matters to me. But the part I find most rewarding is knowing the work had an impact beyond me.
How I Build Now
Experience changes how you build the second time.
Building and operating an international company taught me as much from what worked as from what didn’t. Changes in technology, AI, consumer behaviour and my own perspective on health and wellness have changed how I think about building companies.
Stay close to the product
Understand the customer, the experience and the operational reality before delegating the important thinking.
Protect the foundation
Scale only when the underlying business, economics and customer experience can support it.
Build for where the world is going
Use AI and technology as leverage while building around enduring human, physical and clinical needs.
Focus Areas
Problems that keep pulling my attention.
The categories change. The common thread is product, behaviour, commercialisation and finding leverage where the real-world need persists.
Product & Market
Consumer Product DevelopmentFormulation, flavour development, manufacturing and bringing physical products to market.
Brand & Category CreationBuilding around a distinct point of view rather than accepting the conventions of an existing category.
International CommercialisationTaking products from formulation and manufacturing through positioning, distribution and market development.
Health & Behaviour
Hospitality & WellnessHow products become part of premium hospitality, wellness and lifestyle experiences.
Health, Wellness & LongevityProducts and systems designed to give people better information, better experiences and more useful context around health, recovery, performance and long-term well-being.
Human BehaviourUnderstanding why people adopt products, change habits, make decisions and assign value.
Applied Systems
Applied AIUsing AI to build leaner companies, improve workflows and create meaningful operational leverage.
Dental TechnologyClinical and operational systems that help dental practices work more effectively around the patient.
Technology-Resilient BusinessesCompanies where technology increases capability without removing the underlying physical, human or clinical need.
Previous Chapter · 2014–2022
Premium Liquid Labs
I founded Premium Liquid Labs with $500 and built it into an international formulation, manufacturing, brand and distribution company. It was an eight-year operating chapter that shaped how I build now.
$500Starting capital
$12.6MPeak annual revenue
140Team members at peak
70+Countries