13+ international awards
First-, second- and third-place finishes across multiple product and flavour categories, alongside further recognition at international trade shows.
Previous chapter · Recognition
Awards & media.
At Premium Liquid Labs, I developed and commercialised an international portfolio of e-liquid brands. Known in the industry as Sammy Fog — and dubbed the “King of E-Juice” — I built a reputation for flavour development, product innovation and pushing category boundaries.
A complete podium sweep.
Three formulations I developed took all three podium positions in the 2018 Tea & Coffee category: 1st — VR Café Latte; 2nd — Dr Fog’s Decoded Titanic; and 3rd — Dr Fog’s Milk Series Chai Tea.
Innovation beyond flavour
My work received the 2019 Best CBD award at the Vapouround Awards — the inaugural CBD category, according to my records — and later industry contribution recognition. Across that chapter, I founded and developed 12 proprietary brands and contributed to the creation, formulation and commercialisation of more than 25 brands overall, including products developed for international clients.
Media archive
Featured in Vapouround.
Five original magazine covers from the UK and Canadian editions, documenting the products, brands and industry work from that period.
