Stay close to the product
Understand the customer, the experience and the operational reality before delegating the important thinking.
How I build
Experience changes the approach.
The principles that guide the companies I build today.
How I Build Now
Experience changes how you build the second time.
Building and operating an international company taught me as much from what worked as from what didn’t. Changes in technology, AI, consumer behaviour and my own perspective on health and wellness have changed how I think about building companies.
Protect the foundation
Scale only when the underlying business, economics and customer experience can support it.
Build for where the world is going
Use AI and technology as leverage while building around enduring human, physical and clinical needs.
Focus Areas
Problems that keep pulling my attention.
The categories change. The common thread is product, behaviour, commercialisation and finding leverage where the real-world need persists.
Product & Market
Consumer Product DevelopmentFormulation, flavour development, manufacturing and bringing physical products to market.
Brand & Category CreationBuilding around a distinct point of view rather than accepting the conventions of an existing category.
International CommercialisationTaking products from formulation and manufacturing through positioning, distribution and market development.
Health & Behaviour
Hospitality & WellnessHow products become part of premium hospitality, wellness and lifestyle experiences.
Health, Wellness & LongevityProducts and systems designed to give people better information, better experiences and more useful context around health, recovery, performance and long-term well-being.
Human BehaviourUnderstanding why people adopt products, change habits, make decisions and assign value.
Applied Systems
Applied AIUsing AI to build leaner companies, improve workflows and create meaningful operational leverage.
Dental TechnologyClinical and operational systems that help dental practices work more effectively around the patient.
Technology-Resilient BusinessesCompanies where technology increases capability without removing the underlying physical, human or clinical need.